For SHOHEI, being sustainable – and transparent – is key. “Sustainability is a word which is often misused for marketing purposes. Customers are left alone with their own interpretation on what that means,” Pek explains. “I follow a very simple principle: Create something thought through. Use high quality materials and work with reliable partners who can deliver the quality which lasts.”
The brand’s signature shapes are the product of the designer’s “nomadic lifestyle”, split between the futuristic hyperreality of Tokyo and the serene countryside. Pek’s background, moreover, is in drawing and painting, with the unwieldy hand-dyeing technique of Kakishibu reminding her of Abstract Expressionism. It yields unique results every time.
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