ABOUT

SHOHEI is an ‘active luxury’ fashion label 
...
fusing natural / sustainable textiles  
and innovative couture textiles with performance textiles 
in order to create a garment with a dynamic attitude.
The brand’s name has its origin in Japan
- a country celebrating ancient believes 
and at same time technological innovation,
which is also echoed in the design-concept of SHOHEI label
in the way design is created and materials are sourced.
  
SHOHEI creates a dialogue of man and the modern world
within culture, technology and nature.
The label was founded between the Austrian CEO / creative director Lisa Pek 
who has spent most of her career living and working in Japan
 and the Japanese CFO Shohei Yamamoto.
 
SHO-HEI is a Japanese male name meaning of world-peace.
 
 
SHOHEI is for citizens of the world 
and those that go out into it with the intention of enhancing it.
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photography: Yuji Fukuhara