COLLECTIONS

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AW18 "myth of data"
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‘A Journey To Reflect’

The rise of ‘digital art’, ‘data artist’, the concept of ‘digital humanism’ has given impulse to SHOHEI AW18 ‘myth of data’ collection. The story of the collection reflects on the term of data from an anthropological perspective to today’s digital era. Digital data influences the way we see ourselves and our relationships. It defines the way we act and think, observe and relate to our environment.

‘Myth Of Data’ is a metaphorical journey where technology, nature and men become one. SHOHEI collection creates a dialog between man and the modern world within culture, technology and nature.

In ‘Myth of Data’ collection SHOHEI uses high-end Japanese textiles, sustainable Italian ALCANTARA bonded with SWAROVSKI crystal elements, super lightweight shirting fabrics, Italian stretch tailoring fabric, antibacterial jersey, GOTS certificated boiled wool, technological enhanced materials which block sun beams and interact with and adapt to the climate.

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credits:
Photographer: Hilde Van Mas
Female Model: Ann Kuen
Male Model: André Sumit Spitzinger
Hair & Make-up: Birgit Fuchs
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SS18 “supernatural organic”
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A story of country-side science fiction… Reflecting on the nostalgic dream of living in the country-side which has become a megatrend amongst cities around the world. The country-side itself is facing a big challenge within the globalization game. This collection is a homage to the authentic bio-farmer who is seen as the real super-hero believing in traditional values of farming. Far from being boring, the countryside provides inspiration and is source of innovation. For SS18 SHOHEI went to the country-side to meet up with the makers of traditional fabrics such as Japanese shibori fabric as well as Austrian Indigo-dyed fabric. SS18 ‘supernatural organic’ is fusing traditional crafted fabrics together with innovative performance fabrics.
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credits:
Photographer: Yuji Fukuhara
Model: Zlata Semenko / Zucca Models
Hair: Yusuke Morioka
Make-up: Naomi T. Dakuzaku

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AW7 'brave new world'
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AW17 collection is influenced by the thoughts of Aldous Huxley's book “brave new world”,  describing a society which has been shaped and normed by the government giving up individuality, freedom and humanity in order to achieve economic prosperity. A fantasy of a future of mechanical efficiency and engineered harmony.
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credits: Photography_ Stefan Reichmann
Model_ Milena Koren @WienerModels 
Hair_ Headwork Make-up_ Urban Decay
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SS17 'conservation of mind'
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“Conservation of mind” is inspired by how people interact within different cultural environments including the existence of certain barriers between background, language, expression, body-language, etc. Choosing conservative minded colours, such as royal blue, red, white and gold to express the idea of the heart of various cultures.
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credits:
Photography_ Nicole Maria Winkler
Model_ Clarice Vitkauskas @NextModelLondon
Hair_ Yumi Nakada-Dingle Make-up_ Nobuko Maekawa