There is a hint of Los Angeles energy in Dubai’s Alserkal Avenue, a creative enclave of curated galleries, independent concept stores, cafés, and workshops. Within this inspiring setting, SHOHEI unveiled its collection at THE GOODLIFE concept space.
In collaboration with BASARA, a Kyoto-born traditional matcha company, guests were welcomed with 150 complimentary coconut-milk matcha lattes during the opening, a reflection of our shared respect for craft and cultural heritage.
THE GOODLIFE continues to build an authentic community around emerging and independent fashion labels. Rooted in street culture, punk spirit, and skate heritage, it provided the perfect environment for SHOHEI to connect with like-minded creatives, entrepreneurs, and new brand supporters.
More coming in 2026.
