SHOHEI
We Evolve

Fashion beyond the season

 Did you ever question why fashion is on sale with more than 50% every couple of months or even every couple of weeks?

Do you think a fashion product should loose its value in such fast pace?

If your answer is no…

Then SHOHEI might be right for you.

FIRST OF ALL WHAT IS SUSTAINABILITY?

Sustainability is a word which is often misused for marketing purposes and customers are left alone with their own interpretation on what that means. Sometimes the term is also being used in order to charge more money one products being promoted as ‘sustainable’.

Sustainability to me is not a value. It’s a human right.
Why are we as a consumer confronted to buy dirty products?

It’s up to business owners who must take responsibility.

My journey started as a 20-year-old creating vegan fashion and using GOTS certified textiles in 2006. Back then the industry had not much to offer on the textile sector. But luckily things are evolving.

Having said this, I have a rather conservative approach to sustainability.

I follow a very simple principle: Create something thought through. Use high quality materials and work with reliable partners who can deliver the quality which lasts.  

Founder & Creative Director Lisa Pek

CAN FASHION BE SUSTAINABLE?

Like with any other product, yes, it can – but not the trend-oriented fashion using cheap fabrics with low quality manufacturing.

By investing in high quality products, you can consume fashion in an eco-conscious way. These days so called quiet luxury or accessible luxury products can be bought by anyone.

Simply buy less, love it for much longer and finally feel better when wearing the items you choose to buy.  

WHAT IS SUSTAINABILITY AT SHOHEI?

There are two key factors which describe the sustainable approach at SHOHEI:

• Timeless progressive designs with high quality materials.
• Beta-tested items become limited stock overtime whilst most items will remain made-to-measure.
  

   

  SHOHEI SUSTAINABLE bullet points

  • MATERIALS: natural x nature inspired & eco conscious
  • PRODUCTS: timeless x quality x innovation
  • BUSINESS OPERATION: 30% on stock items & 70% made to order / made-to-measure
  • PACKAGING: We collaborate with Better Packaging
  • HUMAN RELATIONS: small scale manufacturing – long term partnerships & family like collaborations
  • ANIMAL RIGHTS: vegan fashion & mulesing-free wool

KAKISHIBU dyed organic cotton:

100% natural textile dye, antibacterial, stain & water repellent

TENCEL & TENCEL blend textiles:

great for sensitive skin, cooler than cotton
& uses less water than cotton and is therefore more sustainable.