ABOUT
"Together we are shaping the future of progressive luxury fashion.'
SHOHEI is an Austro-Japanese slow fashion brand rooted in material research and traditional craftsmanship, merging zen minimalism with contemporary form.

Born in Tokyo in 2017, SHOHEI is founded by creative & brand director Lisa Pek & CFO Shohei Yamamoto.
Rooted in innovation and sustainability, SHOHEI creates contemporary, timeless collections that invite curiosity, inspire creativity, and transcend seasonal trends. Guided by the principles of slow fashion, each collection is designed to evolve naturally, forming a distinctive wardrobe that moves effortlessly across seasons and through time.
We seek out materials that embody a sense of calm, tactility and purpose, continuously expanding our portfolio of innovative, sustainable, carefully sourced and traditionally crafted textiles. SHOHEI approaches wool with particular care, selecting fibres that uphold rigorous standards of animal welfare and responsible production, with GOTS-certified materials among our preferred choices. Leather is consciously excluded from our collections as we continue to explore innovative, plant-based alternatives that respect both nature and craftsmanship.
SHOHEI continuously draws inspiration from crafted, timeless textiles, bringing them into a modern context while continuing to tell the story of centuries-old traditions.

The brand bridges Eastern and Western values through a shared commitment to process, technique, and cultural continuity.

SHOHEI means world peace in Japanese,
reflecting a belief in slow creation, human scale, and responsible design for both planet and society.
SHOHEI we evolve.

Created in between the serene countryside
and the hyperreality of the city.


SHOHEI reflects the versatility and fluidity of contemporary life, designed for global progressives who embrace both tradition and adaptation to a modern lifestyle.

LISA PEK Instagram / LinkedIn
SHOHEI YAMAMOTO Instagram / LinkedIn

