Article: CONSERVATION OF MIND ~ debut collection

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Nov 12, 2026ALCANTARA

CONSERVATION OF MIND ~ debut collection

CONSERVATION OF MIND ~ SHOHEI debut collection

Conservation of Mind explores the relationship between cultural identity, behavioural conditioning and the environments that shape us.

Having been born and raised in Central Europe, and subsequently living and working in different cultural landscapes, particularly London and Tokyo, I became fascinated by how deeply our surroundings influence the way we think, behave and express ourselves.

Adapting to a new environment is a skill in itself; yet, no matter how immersed we become in another culture, traces of our own cultural upbringing remain. We continuously evolve, but never entirely detach from where we come from.

This observation became the conceptual foundation of the collection. Drawing on a palette of traditionally conservative colours, pure red, navy blue and white, the designs introduce unexpected contrasts, reflective surfaces and playful, convertible elements. Italian-made vegan Alcantara suede served as the collection's principal material, bringing a distinctive tactile dimension to the visual language.

More than a debut, Conservation of Mind established the foundations of SHOHEI's design identity: a dialogue between structure and playfulness, cultural heritage and contemporary expression, and the familiar and the unexpected.

photographed_ by Nicole Maria Winkler
model_ Clarice Vitkauskas NEXT MODELS
hair stylist_ Yumi Nakada-Dingle
make up_ Nobuko Maekawa
styling_ Lisa Pek

Written by Elisabeth Pek

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CONSERVATION OF MIND ~ debut collection

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