Article: DEW Magazine 'Under The Radar Talent: SHOHEI'

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Aug 8, 2019

DEW Magazine 'Under The Radar Talent: SHOHEI'

When one thinks of the edgy, playful, plus the social-media savvy out in the crowd, one may think of SHOHEI. The Austrian-based brand is one under the radar, bringing fresh look for young and modern fashion enthusiasts.

As the name translates ‘world peace’ from its Japanese origin, SHOHEI was created between two religious fashion makers from two different countries; Lisa Pek from Austria as the CEO and Creative Director and Shohei Yamamoto from Japan as the CFO.

The clothing pieces are made and produced not only in Austria, but other parts of the EU as well as Japan. Sticking to its values and principles of minimal, functional yet at the same time edgy and somewhat sporty, the brand experiments and interchanges elements of women and menswear designs and tailoring, evident in their majority of unisex pieces.

Moving away from the norms and being counter-cultured is what the brand can be subtly labeled as; crisscrossing between the use of modern technology and design, SHOHEI proudly features organic fabric and textiles, sans leather and animal skin in their garment pieces.

Warm tone dominates their latest SS17 collection entitled “Conservation of Mind”, adding shade to the crisp-looking blouses, culottes, coats and vests. Colors close to a honey mustard, crimson red, royal blue and a darker shade of navy blue add a wonderful warm palette to the collection.

Text Beata Primana

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DEW MAGAZINE

Written by Elisabeth Pek

Shipping within Japan and Austria is free of charge.
Shipping within the EU a flat fee of €18 applies.
For all other destinations, a flat shipping rate of €38 applies, automatically calculated at checkout.
Import taxes and duties are fully handled by SHOHEI, so you can enjoy a seamless delivery experience.
Due to rising shipping costs we do not accept any returns other than inside the EU and Japan.

For additional details, please visit Shipping Information located in the footer menu of our website.

Satisfied or refunded

For customers in Austria, SHOHEI will arrange the return via DPD. You will receive a prepaid return label by email to print and attach to your parcel.

For customers in Japan, returns can be made via Japan Post. Return shipping costs will be refunded upon receipt of the item.

If you are unsure about sizing or fit prior to purchase, we encourage you to contact us via live chat for personalised assistance—our team is happy to help you find the perfect fit.

Please note that free returns are currently available in Austria and Japan only. Due to rising shipping and tariff costs, we are unable to accept returns from outside the EU or Japan at this time.

Thank you for your understanding and for supporting a more conscious approach to fashion and reduced CO₂ emissions.

MADE-TO-ORDER

Our Pre-Order service offers you the opportunity to receive a made-to-measure piece tailored specifically for you, while supporting a more responsible approach to fashion production.

Each item is crafted on demand, helping to reduce overproduction and textile waste, and ensuring thoughtful, sustainable creation.

The lead time for Pre-Order items is approximately 2–6 weeks, depending on the design and production schedule.
There are no additional fees for our made-to-measure service.

Thank you for your patience and for supporting conscious craftsmanship.

DEW Magazine 'Under The Radar Talent: SHOHEI'

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