Article: NATURE & INNOVATION interview AESTHETICA magazine

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Dec 31, 2020INTERVIEW

NATURE & INNOVATION interview AESTHETICA magazine

#NatureIsKey is the tag driving the vision of SHOHEI: creating dynamic, contemporary collections using eco-conscious materials. At a time consumers are questioning the ethics and of fast fashion, this message has never been more important.

SHOHEI’s new range of Active Shirts blends a classically minimal aesthetic with advanced fabrics, including TENCEL™, which is derived from sustainable wood. The garment offers a “future-facing look for global progressives.” Upon the occasion of the launch, the design brand speaks to Aesthetica about the importance of sustainable fashion in 2020.

A: In 2020, why should we be questioning the way fashion works? Why is it so important that we move towards more sustainable methods of production?

... continue reading the interview on the LINK below:
SHOHEI INTERVIEW x AESTHETICA

Written by Elisabeth Pek

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Each item is crafted on demand, helping to reduce overproduction and textile waste, and ensuring thoughtful, sustainable creation.

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NATURE & INNOVATION interview AESTHETICA magazine

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