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Article: SHOHEI at THE GOODLIFE — Culture, Craft, Community

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SHOHEI at THE GOODLIFE — Culture, Craft, Community
Alserkal Avenue

SHOHEI at THE GOODLIFE — Culture, Craft, Community

There is a hint of Los Angeles energy in Dubai’s Alserkal Avenue, a creative enclave of curated galleries, independent concept stores, cafés, and workshops. Within this inspiring setting, SHOHEI unveiled its collection at THE GOODLIFE concept space.

In collaboration with BASARA, a Kyoto-born traditional matcha company, guests were welcomed with 150 complimentary coconut-milk matcha lattes during the opening, a reflection of our shared respect for craft and cultural heritage.

THE GOODLIFE continues to build an authentic community around emerging and independent fashion labels. Rooted in street culture, punk spirit, and skate heritage, it provided the perfect environment for SHOHEI to connect with like-minded creatives, entrepreneurs, and new brand supporters.

More coming in 2026.


Written by Elisabeth Pek

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EDWIN × SHOHEI — Preview Exhibition: ZEN IS PUNK
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EDWIN × SHOHEI — Preview Exhibition: ZEN IS PUNK

In an intimate gallery space in Sendagaya, Tokyo, SHOHEI unveiled a preview of its upcoming collection ZEN IS PUNK, created in collaboration with Japan’s iconic denim brand EDWIN Japan. 

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Built with character. Worn by character. Japanese selvedge - the art of denim
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Built with character. Worn by character. Japanese selvedge - the art of denim

Dive into the geeky world of denim...  Japanese selvedge denim is in all ears RN, but the hype didn’t happen by accident. It earned its reputation the slow way: through heritage machinery, obsessi...

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delivery worldwide

At SHOHEI, we are committed to delivering your order efficiently and responsibly.
We ship worldwide within 2–4 working days via DHL GoGreen, our carbon-compensated logistics partner.

  • Shipping within Japan and Austria is free of charge.
  • Shipping within the EU a flat fee of €18 applies.
  • For all other destinations, a flat shipping rate of €38 applies, automatically calculated at checkout.
  • Import taxes and duties are fully handled by SHOHEI, so you can enjoy a seamless delivery experience.
  • Due to rising shipping costs we do not accept any returns other than inside the EU and Japan.

    For additional details, please visit Shipping Information located in the footer menu of our website.

Satisfied or refunded

For customers in Austria, SHOHEI will arrange the return via DPD. You will receive a prepaid return label by email to print and attach to your parcel.

For customers in Japan, returns can be made via Japan Post. Return shipping costs will be refunded upon receipt of the item.

If you are unsure about sizing or fit prior to purchase, we encourage you to contact us via live chat for personalised assistance—our team is happy to help you find the perfect fit.

Please note that free returns are currently available in Austria and Japan only. Due to rising shipping and tariff costs, we are unable to accept returns from outside the EU or Japan at this time.

Thank you for your understanding and for supporting a more conscious approach to fashion and reduced CO₂ emissions.

MADE-TO-ORDER

Our Pre-Order service offers you the opportunity to receive a made-to-measure piece tailored specifically for you, while supporting a more responsible approach to fashion production.

Each item is crafted on demand, helping to reduce overproduction and textile waste, and ensuring thoughtful, sustainable creation.

The lead time for Pre-Order items is approximately 2–6 weeks, depending on the design and production schedule.
There are no additional fees for our made-to-measure service.

Thank you for your patience and for supporting conscious craftsmanship.