Meet us in London / SOHO
@ the exciting select store 24POPplus
open daily @ 19 Air Str., W1B 5AG
Meet us in London / SOHO
@ the exciting select store 24POPplus
open daily @ 19 Air Str., W1B 5AG
Meet us in London / SOHO
@ the exciting select store 24POPplus
open daily @ 19 Air Str., W1B 5AG

Now in Soho london

SHOP SHOHEI @ 24POPplus

Open daily

Monday - Thursday: 12:00 - 20:00
Friday: 11:00 - 20:00
Saturday: 11:00 - 21:00
Sunday: 11:00 - 20:00

19 Air St, Soho London, W1B 5AG

TOKYO TEXTURES

'A feel of modern Tokyo'

A collection paying homage to the city’s atmosphere.

Tokyo is a smartly engineered architectural concrete jungle with small wooden traditional houses in between.

A high-end taste of delicate and sophisticated materials are being used, such as matcha tea-dyed organic cotton, finest bamboo viscose and Lyocell TENCEL textiles and innovative apple leather...

Browse the collection
TEXTILES ARE OUR UNIVERSE -
INNOVATION & CONSCIOUSNESS IS OUR MINDSET.
TEXTILES ARE OUR UNIVERSE -
INNOVATION & CONSCIOUSNESS IS OUR MINDSET.
TEXTILES ARE OUR UNIVERSE -
INNOVATION & CONSCIOUSNESS IS OUR MINDSET.
DAI CONTRAST SWEATER / Organic Cotton x TENCEL
DAI CONTRAST SWEATER / Organic Cotton x TENCEL
€324,00 View Product
TENCEL JOGG PANTS / Lyocell fibre x Rayon
TENCEL JOGG PANTS / Lyocell fibre x Rayon
€286,00 View Product
KAI SKIRT / vegan apple leather
KAI SKIRT / vegan apple leather
€480,00 View Product
DAI T-shirt / best seller
DAI T-shirt / best seller
€143,00 View Product

Feel the difference

With Lyocell TENCEL

TENCEL™ Feels So Right

SHOHEI. LOOKS GOOD. FEELS GOOD. DOES GOOD It's time to talk about TENCEL™ If SHOHEI is about anything, then it is about creating the highest quality contemporary pieces with the...

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FOR HIM & HER

Explore our unisex edit using the premium Portuguese textile with Lyocell TENCEL & organic cotton fibres which give a luxurious feel on your skin. Perfect for your travel & casual moments.
The design echos 'Tokyo's textures' of architectural lines and subtle surface design.

SHOHEI WORLD

Discover our journal featuring inspiring people, projects, places and more

ALSERKAL Dubai through the lens of SHOHEI

 We are grateful to have had the chance to pay a visit to explore Dubai during this January and to connect to a likeminded community which we found at the...

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We look back to 6-month at LOCUL ♡ Thank you

Since we discovered the LOCUL Omohara creative hub we immediately felt the vibe and are very thankful for our time at LOCUL in the past 6-month.Located on the 5th floor...

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HAFENSTADT Urban Area / Carinthia

Thank you for having us at HAFENSTADT Klagenfurt. The melting pot of art, culture and fine foods. It is always great to catch up with the Hafenstadt audience and the...

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Customer Reviews

SHOHEI press features

on British VOGUE, VOGUE Italy talents, WWD, DEZEEN, AESTHETICA magazine, CNN style, and more